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✳Little sachet.
Big glass energy.

Spruce affiliate & brand ambassador programme

Help us hydrate
the nation.

Most of us know we should drink more water. Most of us don’t. We started Spruce to fix that, and we can’t do it on our own. Share Spruce with your people, give them a little something off, and get paid for every order.

  • 10% commission on every order through your link or code
  • A discount for your followers when they shop through your link
  • Your own link, code and dashboard, paid out by bank transfer or PayPal
Tear itTip itFilm itGet paid for it

The Hydration Nation, in short

The Hydration Nation is Spruce’s affiliate and brand ambassador programme for UK creators, nutritionists, dietitians, personal trainers, coaches and clubs. You share Spruce, the sugar-free real-fruit water flavouring and daily electrolyte sachets, with your own link and code. Your audience gets a discount, you earn 10% commission on every order, and payouts go by bank transfer or PayPal. There’s no follower minimum, and every application is reviewed by the Spruce team.

Commission
10%

On every order through your link or code.

Customers
100,000+

Already drinking Spruce at home.

Thirsts quenched
1m+

And counting, glass by glass.

Sugar per sachet
0g

Real fruit first. Easy to recommend.

Jonny, Spruce’s founder, in a supermarket aisle

A note from Jonny

Why I need
your help.

I was a self-confessed squash addict. I knew plain water was the answer, I just couldn’t make myself drink it. So I made something that tastes like it’s naughty and isn’t: real fruit, no sugar, no nasties.

Here’s the thing. Big brands have big ad budgets. We have something better: people who actually drink it and can’t shut up about it. If that’s you, I want you in.

You don’t need a million followers. You need a water bottle, an honest opinion and a few people who listen to you. Let’s get the nation drinking more water, one glass at a time.

JonnyFounder, Spruce

How it works

Sign up.
Sip. Share.

  1. 01

    Join up

    Two minutes, right here on this page. Name, email, password and your socials.

  2. 02

    Get approved

    We look at every application ourselves. Once you’re in, you get your own link and code, with a discount for your followers.

  3. 03

    Spruce your feed

    Post it your way. Tear, tip, top up, taste test, gym bag, desk drawer. Real beats polished.

  4. 04

    Get paid

    10% of every order through your link or code, tracked in your dashboard and paid by bank transfer or PayPal.

Who we’re looking for

Thirsty people
with a following.

Creators, nutritionists, dietitians, PTs and coaches. Big or small, it doesn’t matter. If your people trust you, you’re in.

  1. 01

    Nutritionists and dietitians

    A sugar-free swap you can stand behind: 0g sugar, real fruit, clear labels and claims that stick to the rules.

  2. 02

    PTs, coaches and clubs

    Gyms, run clubs and classes. Water bottles out, post-session chats. Daily Electrolytes were made for your crowd.

  3. 03

    Food and wellness creators

    Mocktail serves, sugar swaps, the 3pm slump, what’s in your glass. Real fruit, zero sugar, easy to back.

  4. 04

    Busy everyday people

    Parents, students, commuters. If you’ve ever forgotten to drink water all day, you get it.

Keep it real

The small print,
made simple.

We’re lighthearted, but label-serious. Two rules keep us all on the right side of the ad rules.

Label it

If you’re paid or earning commission, say so up front. #ad at the start of the caption, or “affiliate link” next to your link. The ASA and CMA require it, and your followers will trust you more for it.

Say this, not that

Say
Sugar free. Real fruit. It helps me drink more water. Tastes amazing. Tear, tip, top up.
Not that
Cures, treats or prevents anything. Burns fat. Fixes sleep, skin or mood. Replaces medicine.

Registered nutritionist, dietitian or health professional? As well as labelling paid links, follow your professional body’s code when you recommend products, for example the BDA’s for dietitians or the AfN’s for registered nutritionists. Recommend Spruce as a sugar-free way to enjoy water, not as a treatment.

Two minutes. No pitch deck.

Join the
Hydration
Nation.

Tell us who you are and where your people hang out. We’ll take it from there.

  1. 01
    Apply here.

    Your account is created as soon as you hit join.

  2. 02
    We say hello.

    We review every application and email you once you’re approved.

  3. 03
    Start sharing.

    Grab your link and code from your dashboard and get posting.

Already in the Hydration Nation?
Log in to your dashboard ↗

Your details.

We use these to set up your creator account.

You’ll use this to log in to your creator dashboard.

A few things worth asking.

Questions,
answered.

Anything else? Drop us a line.

What is the Spruce affiliate programme?

The Hydration Nation is Spruce’s affiliate and brand ambassador programme. Members share Spruce sugar-free water flavouring and electrolyte sachets with their own link and code, their audience gets a discount, and they earn 10% commission on every order, paid by bank transfer or PayPal.

Do you work with nutritionists, dietitians and personal trainers?

Yes. We’d love to. Nutritionists, dietitians, PTs, coaches and clubs are a big part of the Hydration Nation. Please label paid links clearly and follow your professional body’s code when recommending products.

What can I promote?

The whole Spruce range: water flavouring with vitamins, daily electrolytes, Peach Perfect magnesium, bundles and the Spruce bottle. Your link and code work across the shop.

Who can join the Hydration Nation?

Anyone with an audience who genuinely likes Spruce: creators, coaches, clubs, bloggers and everyday people with a group chat that listens. There’s no follower minimum.

How much do I earn?

10% commission on every order placed through your link or your code. You can see clicks, orders and earnings in your dashboard.

Do my followers get a discount?

Yes. When they shop through your link, they get a discount on their order. Your dashboard shows your link and your code.

How do I get paid?

By bank transfer or PayPal, in pounds. Add your payout details in your creator dashboard once you’re approved, and track every order and commission there.

Is everyone accepted?

We review every application to keep the Hydration Nation genuine. We’ll be in touch by email once you’re approved.

Do I have to label my posts?

Yes. If you earn commission, UK advertising rules say your posts must be clearly labelled, for example with #ad at the start of the caption.

Where do I sign up?

Right here: fill in the form. Already have an account? Log in to your dashboard.

Water you
waiting for?

Your link. Your people. A nation that drinks more water.

Join the Hydration Nation ↑