Hydration that works harder for you

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How it started

A kitchen table idea that changed everything

It started in 2021 with one simple question: why does staying hydrated have to be so boring? We set out to create something better — a hydration product that's packed with vitamins, tastes incredible, and skips all the artificial nonsense.

Today that kitchen table idea has grown into a brand loved by over 100,000 customers across the UK. But the mission hasn't changed: make hydration simple, clean, and delicious.

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Our Journey

From kitchen table to 1,000+ stores

Follow the ride as we pedalled our way into retailers across the UK.

Spruce bike
Sell Online
2021
Sell Online
Spruce launches direct-to-consumer — mixing, packing and shipping from home.
First Retail Partnership
2022
First Retail Partnership
Our first bricks-and-mortar stockist — proving the concept beyond our kitchen table.
Holland & Barrett
2023
Holland & Barrett
Major milestone — Spruce lands in Holland & Barrett stores nationwide.
Waitrose
2024
Waitrose
Spruce joins the shelves of Waitrose, reaching customers right across the country.
Sainsbury's & Booths
2025
Sainsbury's & Booths
Now in Sainsbury's and Booths — 1,000+ stores and still growing.
Why Spruce?

Built on values that matter

Everything we do is guided by a simple set of principles.

Real Fruit, Real Function
No synthetic fillers or fake flavours. Every Spruce sachet is made with 100% real fruit and ingredients that actually do something for your body.
Hydration Should Be a Pleasure
We started Spruce because plain water just doesn't cut it for everyone. So we made something you actually look forward to, not a chore, a highlight.
Built to Do Good
From our kitchen table beginnings to 1,000+ stores across the UK, our mission has never changed, make hydration simple, clean, and accessible for everyone.
Jonny
A message from our founder

A recovering squash addict

I would consider myself a recovering squash addict. Like a lot of kids (and parents!), I grew up unaware of how bad squash really is – and now I have the dentist bills to prove it.

But unfortunately, plain water just doesn't cut it for me and I've always wanted something that gives water a bit of a leg up. When I searched for this mystery product back in 2019 but couldn't find it, the lightbulb started flickering…

Now I am immensely proud of what Spruce has become: a natural, clean and sugar free water enhancer that makes drinking water a pleasure, not a chore.

Jonny Founder & Head Water Boy
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